The Entrepreneurial Savant

Strategy is the overall plan to achieve a goal. Tactics are the tools that are used to enact a strategy. When marketing a new product, a company develops a strategy by identifying the customer or market and determining how best to reach that market. All kinds of research is done and decisions are made about what steps are necessary to attract the attention of the market and then supply the need you have created. This overall plan is a strategy. The tactics used may be packaging, advertising, publicity, testimonials, sales training, etc.
When planning, start strategically and proceed using tactics, individually and together to create synergy.

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This is a standard military rule that has been broken over and over again throughout history with disastrous results. If something is not working, decide how far you are willing to let it go without improvement and then get out if it doesn’t improve. It’s human nature to cling to bad ideas and shove a lot of energy into holes in a feeble attempt to rectify errors. A successful person recognizes mistakes, cuts them off and learns from the experience.

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Give yourself three years to achieve the success you want. The first year is for gathering information, developing expertise and skills and determining your niche. The second year is for making contacts among influential people, developing resources and starting to make money or get the results you want. The third year is when your efforts start to bear fruit, your understanding of your niche or expertise becomes extensive and profitable, and your network is willing to pay the price for your abilities.
The three year rule isn’t hard and fast. Some will experience rapid success but you cannot really count on that success until it has sustained for a period of time. Others will toil for long periods of time before their work is recognized. The love of what they are doing is what makes long term projects important in a person’s life.
The younger you are, the harder it is to accept a three year time frame. Don’t worry. Those years will pass quickly as you become more immersed in your interest and the rewards will become less important as you achieve them. They merely represent a validation of your dreams, the value is in sticking to your vision.

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Looking successful doesn’t always mean an Armani suit (although it sure doesn’t hurt!). If you are an artist it might mean paint spattered clothes in the studio and a little black dress at the opening. People like to be associated with successful looking or ‘interesting’ people. A good look says you care about the details, are in good physical shape, whether you’re large or small, and that you have the self assurance that helps so many successful people stay that way through thick and thin.
If you are on a low budget consider the following:

• Accessories like belts, ties, minimal jewelry and shoes should all be the best you can get. Stay understated and avoid flamboyance unless your profession demands it (like maybe you’re a casino gambler or a gigolo). Wear a nice simple watch. Swiss Army watches have the same guts as a Rolex for a tenth of the cost.
• Don’t wear your phone on your belt. And make sure it is turned off for all meetings. Never answer the phone while in a conversation or eating. The only exception is if you have a call you’re waiting for and you warned your guest that you may need to take it.
• Be neat. This doesn’t mean conservative, it means that your taste rather than laziness determines your style.
• Natural fabrics look better than synthetics. Buy real over fake. They last longer and continue to look good even when they’re beat up. And buy one well made piece over several cheap ones- well tailored clothing makes you look better- taking off a few pounds or even adding a little stature if you need it.
• Dry Clean your shirts- on hangars, lite starch. Having a few pressed shirts in the closet means you can look good fast even with jeans.
• If you aren’t interested in clothes, have someone who knows how to dress help you out with your shopping. These shoppers are usually thrilled to be recognized as experts.
• When meeting new clients or business resources, dress one step up from the norm for the first meeting or until you get a feeling for what is comfortable.
• Keep a sports coat in the office on a hangar just in case- dark blue goes almost anywhere.
• Don’t ever wear clothing with logos on it- those days are long gone unless you want to look like a repair person. Especially polo shirts with tech logos- no. no. no.

Why bother with something so material and mundane? Because it makes a difference, sometimes subliminal, in how others assess you as a person or a potential resource and in how you feel about yourself.

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“If I wanted to become a tramp, I would seek information and advice from the most successful tramp I could find. If I wanted to become a failure, I would seek advice from men who had never succeeded. If I wanted to succeed in all things, I would look around me for those who are succeeding and do as they have done.”
-Joseph Marshall Wade*

Mentors come to us in unexpected guises and from unexpected places. Sometimes you will not recognize the great teachers in your life until years later when their message becomes illuminated by your own greater depth of experience. For many of us it is difficult to find teachers but fortunately we have access to the minds and experiences of thousands of interesting persons through biographies, autobiographies and interviews. If you are interested in a subject or wonder how someone gets from here to there in pursuing their vision, read how others did it. The lives of successful and influential people offer a great deal of encouragement and inspiration for your own bumbling quest for success. It is amazing how many others made colossal blunders and went down dead ends before reaching their goals. It turns out these dynamic beings are human after all and we can share their experiences by learning their life stories.
*As quoted in A Treasury of Wall Street Wisdom edited by Harry D. Schultz and Samson Coslow.

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Visualization is a very powerful tool for business and personal planning.  Basically, visualization asks you to create a mental picture of yourself in a certain situation and then enter into that picture and experience what is going on. Sometimes you might just observe and get another reference point, gaining a kind of objectivity about a problem or conflict you are trying to resolve.
There is a saying that goes: Be careful what you ask for because you just might get it. This is particularly true when we are pursuing success, whatever our definition of it is. Once you know your objective or goal, try visualizing yourself living life after you’ve achieved that success. Fill in all the blanks with your research, making sure you consider the negative aspects as well as the positive ones. Is this the life I really want? What kind of new challenges and stress am I facing? What have I lost and what have I gained as a person?
Putting yourself into your dreams on an everyday, real world level may show you a side of those dreams you haven’t considered. No matter how glamorous another life may seem, it always has its own set of problems and challenges. Are you ready to exchange yours for them?

Note: The more detailed your vision is, the more likely you are to achieve it. Imagine the physical environment you live and work in down the road and be specific. Populate it with the type of people a successful business you own would employ. Imagine the style and attitude of the company.

Now write it down somewhere where you’ll be able to retrieve it from a few years from now. You’re going to be surprised at how much of what you imagined can come true if when you look back.

This brings up one other critical aspect of visualization: Don’t sell yourself short. A low set of expectations can mean an underwhelming result. Challenge yourself in this exercise by setting high goals and creating a future that is beyond your best plans. Why not? This is all in your imagination so you have little to lose.

And remember- every successful person and business went for goals that seemed unrealistic to others when they started.

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The original name for this secret was ‘Do your homework beforehand.’ however I knew the word homework would cause a horrible reaction from anyone reading this for obvious reasons. Fortunately the Boy Scout motto works even better. A little preparation can mean the difference between success and failure in many situations. One of the best examples is when you have an unexpected meeting or interview that might lead to an opportunity. You get a call or someone makes a referral and suddenly a door is open to you that you never expected to walk through. With a limited amount of time there are a few things you can do to prepare. You can either wing it, flying by the seat of your pants or you can immediately begin gathering information about the person you are about to meet. If you wing it you may succeed but you are equally likely to fall on your face. If you walk in with some knowledge, even superficial, of what the other person does or is concerned with, you can move the situation ahead much faster. Your prep work means the other person does not have to explain everything from the beginning and can get to the nitty-gritty right away. If they’re interviewing others this will probably make them very grateful. After all it’s one less speech to make. And you’ll have taken the initiative, displayed the resourcefulness to have gotten your act together under pressure and most importantly, showed a sincere interest in their needs.
Preparation is vital for job interviews, important meetings, first dates, and a host of other activities. The easiest route to rapid prep work is to get on the phone and ask other people for their knowledge. Google the company and people you are meeting with, check local business magazines for articles about the company you’re going to interview with, ask her friends what she likes to do with her spare time, etc. Sometimes you may have to do your preparation on the run but even a little homework can mean a much more profitable and successful opportunity.

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Mention the word ‘research’ and everyone’s eyes roll back into their heads. It conjures up visions of endless Google searches or copying text out of a wikipedia entry. Researching something that can change your life can turn this drudgery into a fascinating task. I’m always amazed how many people start off on complex ventures without doing any research. Perhaps they think that they can learn as they go along. That’s fine, but why go through the painfully boring process of making endless mistakes when there is a wealth of human experience available to help you take giant steps past the competition?

“I don’t know where to start.”
Fortunately there are easy answers to this common complaint about researching things. Research is a process of unfolding. Each fact leads to another group of facts. As you gain in knowledge, you choose which path or paths to take and when to stop. There are several ways to start. The children’s section of the library is a great place to get basic information on a subject. Good children’s non-fiction distills the essential answers down to their most important aspects. A children’s book on a particular subject gives you a basic knowledge of that subject.
Another place to start is the search engines. Look for data sources around your subject matter such as lists of industrial categories, associations, newsletters and periodicals on a subject, databases available, etc. They can point you to experts and provide you with a view of how big the universe surrounding your interest is. (great for networking and business planning). Books and periodicals usually have notes and resources listed in the back matter.
All of these sources are what is known as secondary research sources. Primary sources are the experiments and people whose experiences generated the published info. Most of us will do most of our research from secondary resources, leaving the really esoteric knowledge to the experts. However, doing the secondary research now means that when you can talk to a primary source you’ll know what questions to ask to get the highest value out of your opportunity. And, eventually, your expertise will turn you into one of these primary sources.
Even a little research can help you avoid major pitfalls on your path. You’ll still fall into a few pits but you’ll have the tools required to pull yourself out.

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As we’ve seen, there is value in having opinions and being willing to discuss and defend them in public. However, when you are unwilling to admit that you have made an error or missed a step in your thinking, you go from having opinions to being an opinionated blockhead. The ability to admit errors and incorporate lessons learned from mistakes is essential to success. Not learning from your mistakes dooms you to repeat them and life is too short to do stupid things over and over.

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Speaking in public is allegedly the number one fear in America, ahead of death and taxes. Yet it is a skill that all successful people should cultivate. Public speaking ability helps you reach large numbers of potential supporters all at once, magnifying your ideas and projects. It demonstrates your poise and confidence and provides introductions in a way no amount of networking can do.
Organizations like Toastmasters International teach all of their members to speak effectively through a rigorous and fun approach to this fearsome task. Like all bogeymen, public speaking loses its scary aspects the more you get to know the ropes. Good speakers are always in demand and there is no better way to build a business or introduce an idea than by the public, yet personal, skill of speaking to a group.

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