April 3rd 2008 02:03 pm
Know the difference between Strategy and Tactics
Strategy is the overall plan to achieve a goal. Tactics are the tools that are used to enact a strategy. When marketing a new product, a company develops a strategy by identifying the customer or market and determining how best to reach that market. All kinds of research is done and decisions are made about what steps are necessary to attract the attention of the market and then supply the need you have created. This overall plan is a strategy. The tactics used may be packaging, advertising, publicity, testimonials, sales training, etc.
When planning, start strategically and proceed using tactics, individually and together to create synergy.
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