June 2nd 2007 10:51 am
Reduce To The Ridiculous (a sales technique and a motivational technique)
There is a sales technique called ‘reduce to the ridiculous’. This is accomplished by taking something daunting like a high price tag and reducing it to the ridiculous. For instance, a car salesman might handle a price objection by telling you it only costs ‘pennies a day’ to upgrade to that fancy sports car. The same technique can be used to help you find the time to build your business. Most of us don’t have the time to work on our dreams. Yet the time can be found if we take the opposite of reduce to the ridiculous: Look at how even a small amount of dedicated time adds up. For example, if you get up one hour earlier you gain a lot of extra time. An extra hour a day is 365 hours a year or an extra 15 days! Need a month? Get up two hours earlier.
It’s better to find your time in the morning because you will have your best energy and you may be able to get some alone time to work on your project(s).
No Comments yet »