The Entrepreneurial Savant

Synergy is defined as the whole being greater than the sum of the parts. Synergy is what makes planning so important. By planning how to reach your goals through a well defined set of steps you get the added bonus of synergy. It works like this: Every effective action you take multiplies the effect of any other actions you take. If you are seeking publicity for an event you’re working on you make a plan to reach every potential source of publicity. You call the radio and TV stations with a good story about your event. You send press releases with pre-written anecdotes about the organization, perhaps its history or influential founders. You build a website, place ads on Google and send out an email blast, all according to your basic plan. What happens? People hear your event announced on the radio on the way to work. You’re in their E-mail later that morning. The paper features a story about the eccentric millionaire who started your group and mentions the fund-raiser. That night, they flip on the news and there you are again, building the decorations. Wow, they think, this event must really be the thing to do. And the power of synergy reinforces and reminds them about something that now seems much more than just an event in the paper.
Professional promoters and public relations people do this all the time, but there is no reason why you can’t get in on the action. The event you are promoting might be yourself. Maybe you want a new job or a new client. Make a plan and use the power of synergy to make it many times more effective.

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