The Entrepreneurial Savant

If you want to learn more about the fringes of your business or art, read the classifieds at the back of the trades and on Craigslist. If you want to know more about all the work options out there suscribe to email feeds from Indeed.com. If you want to know about the hopes, dreams and delusions of your friends and co-workers, read the personals.
The classified ads are a window into all kinds of special interests, desires, opportunities and lifestyles. Like all information sources they lead the reader to all kinds of unusual subcultures. They can be very specialized if found in a web site or very general like those you pass by everyday in the daily paper. For small business owners, freelancers and anyone selling a product or service they represent many opportunities to form profitable alliances. Try reading just the help wanted once a week for a year. You’ll begin to get a feel for the economic ebb and flow of your community. You’ll find out who hires who and why. It only takes a few minutes to cruise through the ads.

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