April 11th 2008 11:07 am

Respond to requests for information immediately

When someone asks you for a price quote, resumé, copy of an article, name or phone number, estimate or for any other information, get it to them as soon as possible. My brother Richard, who owns a custom cabinetry business, has found that one of the most effective ways to beat the competition without price cutting is to get his quote back to the client ASAP, the next day if possible. This sends a clear message that he is businesslike and will not drag his feet through the job, a primary concern people have when hiring outside contractors.
We’re all time conscious and with the advent of overnight delivery and email, the expectation time frame for delivery of information went from weeks to days, hours or minutes. Most e-commerce businesses are now including one or two day shipment as a matter of course compared to those ‘delivery in 4-6 weeks’ notices that used to be common in mail order. All of these things mean we are time conscious to a degree never known before. The early bird truly does get the worm nowadays.

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